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Are you looking to lighten your workload and scale your website with automation?

Marketing automation tools make a great addition to your business strategy. It lets you put repetitive tasks on autopilot so you can free up your schedule and focus on growing your website.

Below, we’ve curated a list for you of the top marketing automation tools for WordPress. But before we dive into the list, let’s take a quick look at what these tools can help you with.

Why Use Marketing Automation Tools

Marketing automation tools help you streamline your tasks and workflows. This helps you stay organized and get more done with less time.

The most popular automated task is to create and trigger welcome emails to onboard new subscribers. But there’s so much more to it! You can automate lead generation, social media feeds, online review requests, analytics, and the list goes on.

So there are plenty of reasons why marketers like you should use these automation tools. These include:

  • Reduce manual and repetitive tasks
  • Keep users engaged in your brand
  • Shift your focus from your regular tasks to strategizing on how to improve your business
  • Get a detailed picture of potential customer behaviour

Now that you know what automation can help you with, let’s go straight ahead to the best marketing automation software that’ll help you save your time and explode your business growth.

Best Marketing Automation Tools for WordPress

1. Sendinblue

SendInBlue is an all-in-one marketing solution that’s affordable and gives you access to a full suite of email automation tools.

It includes everything you need for your business like CRM, marketing automation, transactional emails, SMS, landing pages, Facebook ads, and more.

Sendinblue comes with premade automated workflows for common scenarios. So you can set up triggered and scheduled email automation recipes in a few minutes.

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Sendinblue is a beginner-friendly email marketing automation tool to keep your audience engaged and build strong relationships with them.

With Sendinblue, you can go beyond weekly emails and connect with customers in new ways by sending them coupons, surveys, donation requests, events, and more. Plus, it comes with a user-friendly interface so anyone can use it, even beginners.

Sendinblue makes it easy to trigger emails that are sent to customers when they sign up or when they reach a certain milestone in their journey.

Added to that, all your leads can be segmented and organized so you can make sure that your emails are sent to subscribers based on what they signed up for such as a webinar, newsletter, or eBook.

Sendinblue offers beautiful pre-built email templates that can be used right away or customized to suit your marketing and sales goals. You can personalize and schedule emails so you can get great results without spending all your time on email marketing.

Highlights

  • Drag and drop builder to design beautiful emails
  • Drip campaigns like welcome email camaigns for new subscribers
  • Automatic resend option for non-openers
  • Real-time analytics and reporting
  • Various integrated marketing services
  • Easy integration with WordPress
  • Dynamic signup forms

These are just a few features though Sendinblue offers a lot more than just this.

For more on Sendinblue’s marketing automation tools, we have a detailed review that you can read: Sendinblue Review.

Cost: Starts at $20 per month. Pricing changes based on the number of contact you have.

Get started with Sendinblue now!

2. OptinMonster

OptinMonster

OptinMonster is the #1 conversion optimization toolkit for WordPress. It let you create targeted campaigns to grab a user’s attention and get them to take action like signup or buy!

OptinMonster comes with 50+ beautiful templates and plenty of campaign options like lightbox popup, a full-screen welcome mat, floating bars, gamified wheel, and more.

What really stands out about OptinMonster is it’s targeting rules. This lets you trigger campaigns based on how a visitor behaves on your site. So for instance, you can show a campaign if they are:

  • Viewing a specific URL
  • New or returning
  • Exiting your website
  • Adding a product to cart
  • Inactive for a while

With OptinMonster, you can create highly targeted campaigns that will run on their own. You can also integrate with your favorite email service provider like Constant Contact. Then all your leads will be added to your email account without any work from your end.

Highlights

  • 50+ premade templates and a drag and drop builder
  • Easily create evergreen campaigns
  • Schedule campaigns to run for specific time periods and dates
  • Powerful targeting rules and behavior automation
  • Redirect traffic to important pages
  • Test and adjust in real time
  • Analytics and insights to make data driven decisions

OptinMonster has scalable plans making it the most afforable automated lead generation solution for large and small businesses, bloggers, and eCommerce stores.

Learn more about OptinMonster and its marketing automation features here: OptinMonster Review.

Cost: Starts at $9 per month.

Get started with OptinMonster now!

3. WPForms

WPForms is the best drag and drop form builder plugin for WordPress. It lets you create any kind of form including contact, registration, and login forms. You can even run surveys and polls to collect customer reviews and feedback.

The plugin offers beautiful and responsive form templates that can be used as they are or can be customized to meet your business needs. With this plugin, you can create single or multiple page forms that can support file uploads and payments as well.

Once the form is created, you can add it anywhere on your site using the WPForms widget available for WordPress. This means you can add the same form wherever you like without having to recreate a new one.

Added to that, WPForms integrates with popular email services and payment gateways. With these connections, you can have all your leads sent to your email account. You can also take orders and collect payments.

What we love about WPForms is its smart conditional logic feature. This lets you automate your form questions based on a user’s response. So you can shorten forms and ask different follow-up questions to keep them relevant.

WPForms also comes with built-in automated notifications for you and your marketing and sales team. You can customize and schedule these notifications to stay updated on form entries.

Highlights

  • Prebuilt form templates
  • Create automated conversational and smart logic forms
  • Automatic form notification
  • Built-in spam protection
  • Powerful integrations with email and payment gateways
  • Track user form journey

For more on this, read our detailed review of this marketing automation tool: WPForms Review.

Cost: There’s a lite version that’s free. Paid plans start at $35.90 per year.

Get started with WPForms now!

4. Advanced Coupons

Advanced Coupons is a WooCommerce coupon plugin that lets you automate your online coupons and deals. You can set cart conditions and criteria that need to be met for a customer to become eligible for a coupon.

The coupons can be scheduled and auto-applied to a shopper’s cart. This helps automate your coupon marketing strategy and encourage shoppers to complete their order.

Advanced Coupons also lets you add loyalty programs, offer URL coupons, create BOGO deals, and do a lot more.

Highlights

  • Easy set up even for beginners
  • Scheduled and auto-applied coupons
  • BOGO deals and loyalty program
  • Cart conditions for coupons

Cost: Starts at $59 per year.

Get started with Advanced Coupons now!

5. Uncanny Automator

Uncanny Automator is one of the best automator plugins for WordPress. It lets you create automation recipes to put any combination of tasks on autopilot and slash admin time.

With Uncanny Automator, you simply need to choose your trigger to start the automated recipe. There are dozens of plugins and thousands of apps to choose from.

Then you’ll need to set up actions that are performed when the trigger takes place. So for instance, if someone creates an account on your website, you can use that as a trigger to perform tasks like:

  • Create a new user role
  • Add them to a membership plan
  • Enroll them in all eligible online courses
  • Grant them forum access

Combine these lead nurturing features with the marketing automation tools from Uncanny Automator, and you have a recipe to improve user experience and grow your business fast.

Highlights

  • Integrates with thousands of plugins and apps
  • Easy to use dashboard
  • 100+ atuomation triggers and actions
  • Delay and schedule actions

Cost: You can try the lite version for free. Paid plans start at $149 per year.

Get started with Uncanny Automator now!

6. SeedProd

SeedProd is the best landing page builder for WordPress.

You can use SeedProd to create stunning landing pages to automate your webinar signups, newsletter subscriptions, product sales, eBook downloads, and more.

SeedProd lets you add optin forms and countdown timers to build urgency and maximize conversions. You can even integrate your page with your favorite email service provider to send autoresponder emails as soon as people sign up.

Plus SeedProd integrates with WooCommerce so you can sell directly from your landing page. You can add product catalogs along with ‘add to cart’, ‘checkout’, and ‘cart’ buttons to your page. This way a visitor can shop directly from the landing page without having to be redirected to a product page.

Also, SeedProd comes with built-in coming soon, maintenance, and 404 page modes. This lets you hide your site when it’s under construction or maintenance so your visitors don’t see broken pages.

Highlights

  • 150+ templates and a drag and drop builder
  • Smart sections and blocks
  • Subscriber management
  • Access control to allow specific people to view your site
  • Woocommerce and email integrations
  • Domain mapping
  • Built-in spam protection

Cost: Lite version is free. The premium SeedProd plugin starts at $39.50 per year.

Get started with SeedProd now!

And there you have it! That’s our list of the top marketing automation tools for WordPress.

These tools help automate different tasks and workflows in your marketing processes so you can cut down on admin time.

These resources will help expand your marketing strategy and at the same time, make your workflow lighter.