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Although it feels somewhat strange to share a success story during a pandemic, we can’t ignore the ecommerce business boom that happened with it and because of it. Within months of traditional brick-and-mortar stores being closed and almost half of the world’s population being under some form of lockdown, physical stores started to shift their business online to reach their customers and new ecommerce stores were launched. Therefore, whether you’re looking for a way to stay in business by building an ecommerce store or are launching an ecommerce start-up, this is the perfect time.

So, what are the characteristics of an online store that will lead customers to do business with you? First of all, it should benefit from eye-catching yet easy-to-use and responsive design, a well-sorted checkout process, a variety of payment options and tracking, solid shipping, good-looking images, a detailed product description, a customer review section for savvy self-promotion, some sort of customer support (when in doubt, choose live chat), social media buttons, and the list goes on. While all this sounds good in theory, how can we put it into practice?


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