Want to create an email blast but don’t know how to go about it? An email blast may appear to be the best option in order to reach a large number of people at once. However, sending an email blast in the incorrect manner might have disastrous results.
We’ll show you how to make a non-spam email blast so that your email marketing campaigns are as successful as possible and your subscribers are happy with your emails.
Let’s get started.
What is an Email Blast?
Essentially, an email blast is just an email message that is widely distributed at once. The recipients of an email blast aren’t usually chosen strategically; instead, the identical message is sent to everyone. As a result, email blasts are no longer considered best practice in email marketing and are frequently mistaken for spam.
So, if you don’t want to “blast” your subscribers with wide-ranging emails that aren’t related and upset them with spam, you need to think about email blasting in a different way.
In the next section, we’ll look at some of the many sorts of email blasts you may send and how to create an email blast without being spammy.
There are several different kinds of email campaigns.
As we noted, email blasts are not an email marketing recommended practice. But, you’ll still want to have the capacity to efficiently send out a vital message to a large number of your subscribers at the same time. Email segmentation can help with that.
Email segmentation is basically when you break your email subscribers into smaller segments based on set criteria such as region, gender, past purchases, stage in the sales cycle, buyer frequency, and more. When it comes to email marketing, personalisation is key, and that’s where email segmentation comes in. It helps you send a more relevant email message to a section of your subscribers. Subscribers will be more inclined to pay attention and act if the material is more relevant and personalized for them.
You can send a variety of different kinds of “email blasts” to your customers. You can improve the results of your email blast campaigns by segmenting your email list. Let’s have a look at some examples:
Exemple No. 1 of Email Marketing: Sales
A store-wide sale is normally something you’ll want to alert all of your email subscribers about. But, with some sales, you’ll want to segregate your email list.
For example, if you’re holding a sale on winter clothing such as winter jackets, snow boots, gloves, and caps, your subscribers that are located in warmer places aren’t going to be interested in it. So, divide your email list by region to make sure that people who live in cooler areas get your message.
To use another Fred Perry example, let’s look at this. They’d like to make an announcement about a New York pop-up shop sale. For a subscriber who lives on the opposite end of the country, or maybe in a different country altogether, this message won’t be relevant to them. So, they would segment their email list and send this message to only the email subscribers who are in New York and the nearby areas.
When you segment your sales emails, you can make each one look like it was made just for the subscriber. When a sale looks like it was made for them, they are more likely to buy. Plus, you won’t upset the people who signed up for your email list but aren’t interested or can’t take part in the sale.
Example 2 of an Email Blast: New Products
It’s exciting to hear about a new product. You’ll want to send an email to everyone on your list to tell them about the exciting news. But keep in mind that not everyone on your list will be interested in the new product.
For example, if your newest product is a new line of shoes for men, your female subscribers won’t care about the news. You can divide your email list into groups so that you can only tell the people who are most likely to buy about the new product.
In another case, a car dealer will send an email to everyone on their email list to tell them about the newest model. But if they send this email to people who just bought a new car, the message might annoy them.
Instead, they can divide their email list into groups so that they only send the message to people who may soon be looking for a new car.
Email Blast Example 3: Reminders of the Last Chance
With a limited-time offer, you’ll want to send a “last chance” email to all of your subscribers to remind them to buy before it’s too late. With this powerful marketing tool, your subscribers will jump at the chance to get a deal before they miss out. But you need to divide your email list into groups so that the right people get the message.
Like in the example below, Font Shop tells people who have signed up for their email list that today is the last day to get a big discount.
But you don’t want to send this email to all of your subscribers, especially those who have already bought the product, because it will only annoy them.
Instead, divide your email list into groups and only send the message to the people who haven’t bought anything yet.
Instead of sending mass emails, you’ll get better results if you divide your emails into smaller groups. If your emails aren’t tailored to the needs and interests of your customers, they won’t open, click, or do anything else with them.
So, how can you easily divide your email list into different groups and send out an email blast? You need email blast software.
Pick an email blasting program.
Next, choose an email blast software that lets you divide your email list into groups.
If you are new to email marketing, you should choose an email blast service that is simple to use. The email blast service you choose should make it easy to make emails that look great and let you divide your email list into different groups with just a few clicks. It should also have automation features to help you run your email marketing campaigns automatically, and the price should be within your budget.
Let’s talk about the best email blast services we’ve chosen.
Constant Contact is one of the most popular email blasting services on the market. It’s great for beginners and small businesses because it makes powerful email marketing easy.
They have more than 100 email templates that are easy to change so you can create beautiful emails for your subscribers quickly.
Constant Contact also has a lot of automated email features, such as:
- Send a welcome email to new subscribers as soon as they sign up.
- Based on where a user clicks, start an email series.
- Resend emails again to people who don’t open them.
- Sort your contacts into groups so you can always send the right message to the right people.
- Beautiful email newsletter form.
The segment management in Constant Contact is also very good. You can save segments for later campaigns, refresh lists to make sure you’re only sending to contacts who still meet the criteria, and easily change and update criteria at any time.
Constant Contact lets you try it out for free for a full 60 days, which is much longer than other email marketing services. After the free trial, a subscription to Constant Contact starts at $20 per month for up to 500 subscribers.
Start right away with Constant Contact.
SendinBlue is another top choice for the best email blast service. SendinBlue is made so that it is easy to use. With their drag-and-drop design blocks and free responsive templates, you can easily make emails that look great even if you don’t know much about technology.
They also have dynamic personalization features that make it easy to add information from your contact database, like a name, a preference for gender, a date of birth, and more, to your messages.
SendinBlue makes it easy to divide emails into groups. With SendinBlue’s segmentation engine, it’s easy to divide and separate your contacts, then put them back together into new lists so you can send emails that are more relevant. You can divide people into groups based on things like where they live or work or how they act, like which pages they visit on your website or what they’ve bought in the past, among other things.
SendinBlue is free to use and lets you send up to 300 emails per day to an unlimited number of contacts. SendinBlue’s paid plans start at $25 per month, and you can send as much as you want every day.
SendinBlue is ready for you to use right now.
After you choose an email blast service, it’s time to build an email blast list, divide your email list into groups, and send out your email marketing campaign.
Step 1: Make an email blast list
If you are just starting out, you might not have an email blast list to send messages to. So, you have to build an email blast list. A tool like OptinMonster makes it easy to build an email list.
OptinMonster is a popular tool for generating leads that lets you make visually appealing offers to get people to sign up for your email list when they visit your website.
You can create many different types of campaigns, such as lightbox popups, fullscreen welcome mats, slide-in scroll boxes, floating bars, and more. With OptinMonster’s pre-built templates and drag-and-drop builder, it’s easy to create your offer.
You can also use OptinMonster’s campaign triggers to show your email optin at just the right time. Campaign triggers include things like scroll triggers, timed display controls, inactivity sensors, exit-intents, and more.
Their exit-intent technology is especially useful because it can tell when a user is about to leave your website and show a targeted message at the right time. So, if you don’t want to lose them forever, you can get them to sign up for your email list.
Make sure that if your website visitors give you their email address, you give them something awesome in return.
People love getting free gifts. When you offer a discount or extra content, people will sign up for your email list right away.
Start right away with OptinMonster.
Step 2: Divide your email blast list into groups.
After putting together an email blast list, it’s time to start dividing the list into groups. There are many ways to divide your email blast list into groups. How you divide your list depends on what kind of email you’re sending and why you’re sending it.
Let’s talk about a few of the ways you can divide your email list.
1. New Customers:
When someone joins your email list, you should send them a welcome email to let them know they are now part of the group. People who have been subscribed to you for a long time will get a welcome message if you send your welcome email in an email blast, which is not what you want. So, divide your email list into new subscribers and old subscribers. Your welcome email can tell new subscribers about you or your business, as well as what to expect from you or your business in the future.
2.What you like:
Not all of the subscribers who sign up for your email list will be interested in the same things. Especially if your website has a lot of different things on it or sells a lot of different things. So, you can divide your email blast list into groups based on what the people want. With your email blast service, you can divide users into groups based on how they use your website and what they do there. If some of your users are only interested in one thing you have to offer, you can send them only emails about that one thing. This will help you get the message to the people who are most likely to act on it.
Check out: The Best WordPress Analytics Solutions to Keep an Eye on How Users Act.
3. Where is it?
Sort your subscribers into groups based on where they live. Like we said before, you want to send emails to your subscribers that are useful to them. You can divide your email blast list into different groups to let people know about events in their area. If you don’t think people will travel across the country to attend your event, don’t send a lot of subscribers to people who have signed up for your email about events they can’t go to.
With the analytics from your email marketing service, you can see who opened your emails and who didn’t. This lets you resend emails again to people who didn’t open the first one. So, if they just missed it, you still have a chance to convert them, and you don’t bother the people who have already opened and read your email.
5. Buying Behavior
Your sales will go up if you divide your email list into groups based on how people buy from you. For example, you can use email segmenting to upsell or cross-sell to customers. If a customer has bought something from you before, you can send them an email about other products that they might be interested in.
Step 3: Send off your email blast
After dividing your email list into different groups, the last thing to do is send your email blast. Be sure to include a clear call-to-action in your email blast before you send it out. A call-to-action tells the person reading your email what to do next. Whether it’s to take a survey, leave a review, read your latest blog post, or buy something. When you include a clear call-to-action in your email blast, your email subscribers are more likely to take action.
We hope that this article helped you understand what an email blast is and how to make one correctly. If you liked this article, check out our other posts on how to create an email newsletter and how to get more subscribers to sign up for your email list.