Email marketing may appear outdated to some business owners. When compared to social media and a hundred other kinds of communication, email seems like a long time ago. Aside from the fact that this “contemporary” communication method is still one of the most effective and well-understood, having an email address is a must on nearly every social networking platform.
Email lists may be a powerful marketing tool for small business owners. The Direct Marketing Association estimates that email marketing generates a return on investment (ROI) for US companies of 433% on average. What about your social media marketing campaign? Can you claim the same thing?
Are you considering establishing an email list but have some reservations about its necessity? When they first start out, many bloggers and business owners underestimate the value of building an email list.
Most individuals, however, alter their minds after seeing the impact email lists may have on someone else’s traffic and money.
We’ll discuss the main reasons why it’s critical to develop an email list in this post. Additionally, we will demonstrate how to begin developing your email list step-by-step.
In this beginner’s guide, we will cover the following things:
- What is the definition of an email list?
- Why is it so critical to establish an email list?
- Email marketing vs. social media
- What do marketing professionals have to say about email marketing?
- What do you require in order to begin growing an email list?
- How to select the most effective email marketing service
- How to expand your email list and increase your subscriber count
- Developing new tactics and resources for list-building
By the end of this essay, you should have all of your questions about how to build an email list answered.
What is an Electronic Mailing List (E-Mail List)?
An email list is a collection of people’s names and email addresses who have consented to receiving updates and promotions from your business.
You can use email marketing software to build a list of people who want to get notifications about new blog posts, changes to your online store, and other company news.
Why is it important to build an email list?
According to the Direct Marketing Association, email marketing generates an average return on investment (ROI) of 4300 percent for firms in the United States of America.
Because email subscribers joined your email list via your website and verified their identity via a link (double-optin), they are genuinely interested in what you have to offer. As a result, they are more likely to become paying customers.
In our firm, email lists convert at a rate ten times that of social media advertising.
This makes sense when you consider the factors that contribute to email’s incredible strength as a communication channel:
1.Email is a private communication.
Email enables you to reach a user’s inbox. There is no ranking system that imposes restrictions on your reach. It is quite straightforward and intimate.
2. Email Serves a Function
To subscribe to your email list and validate their email address, a user must fill out a form. Someone who is willing to put in this much effort is clearly interested in hearing from you, and they are far more receptive to your message.
3. Email Is Targeted
As previously stated, the user has expressed an interest in your product or content. Given that you already know what they enjoy, you may target them with extremely relevant offers to increase conversions. This is referred to as segmentation, and we shall discuss it further in the essay.
4. You are the sole proprietor of your email list.
Facebook, Twitter, and Google are not your property. When these platforms’ regulations change, your social media marketing and SEO efforts may be rendered ineffective. On the other hand, you own your email list, which is unaffected by other firms’ actions.
5. Email is a one-on-one communication medium.
Individuals read email in the seclusion of their mailbox. The message is not publicly accessible via a timeline or newsfeed. They can confidently ask you questions directly in private. This contributes to the development of trust and connection.
6. An increasing number of people check their email multiple times per day.
It’s possible you’ve heard that Facebook has more than 1.4 billion monthly active users. and Twitter has 100 million. What you may not have heard is the sheer number of individuals who use email on a daily basis.
Everyone who uses the internet has at least one email account. Radicati has performed research and discovered that there are 3.8 billion active email accounts. That is around half of the Earth’s population.
This is precisely why every forward-thinking firm on the planet maintains an email list.
Big-name businesses figured this out long ago, which is why they spend thousands of dollars on social media ads to get individuals to join their email lists.
They recognize that email marketing is the best long-term investment since it ensures that their message gets delivered at a cheap cost for a longer length of time.
Email Marketing vs. Social Media
You’re probably thinking, “Hold on a sec.” How about social media platforms?
Indeed, we’ve been asked multiple times if email marketing isn’t dead due to social media’s dominance.
The simplest method to answer this issue is to examine the information that Twitter and Facebook require before granting you access to their services:
That is correct, it is an email address.
These businesses understand that email is the most direct and dependable method of communicating with their clients.
Even if you register with your phone number, they will still ask for your email address to help you find friends, recover your password, and send you personalized emails.
This is a screenshot of the social tab in the inbox of a typical Gmail user.
This is why they sent you all these emails: They want you to read the content on their website or app and come back to their app or website again, so they can get you to do that.
Because they are astute company owners, all social media sites are growing an email list. This contributes to their business’s worth should they decide to sell.
While social media is an excellent tool to connect with your audience, it’s critical to keep in mind the ever-changing nature of social media platforms.
They may appear and then vanish.
Not long ago, there were MySpace, FriendFeed, Google Buzz, and Plurk, among others. The majority of them are either deceased or irrelevant at the moment.
While Facebook and Twitter are widely used today, not everyone appreciates these platforms. Certain individuals favor platforms such as Instagram, Pinterest, WhatsApp, Snapchat, and LinkedIn.
Essentially, your users are dispersed across many platforms. However, statistics suggest that at least 91% of customers check their email every day.
We are not denying the importance of social media. It is, and you should take advantage of each opportunity to connect with your audience.
As a result, you should spend more time and effort on something that will bring in more money.
What Are the Experts Saying About Email List Building?
Take our word for it; listen to what the world’s leading marketing professionals have to say about email marketing:
As a marketer, email consistently outperforms the majority of the channels I evaluated.
Neil Patel is the founder of QuickSprout and Crazy Egg.
Obtaining an email address is the first crucial step in determining who my reader is, and perhaps, my customer in the future.
— Joe Pulizzi, Founder of the Content Marketing Institute
You are making a HUGE error if you are not creating an email list.
-Derek Halpern, Social Triggers Founder
Email is our business’s most dependable generator of growth and revenue. I prefer email marketing to all other forms of traffic.
Numerous seasoned marketers admit that their biggest error was failing to create an email list when they first started.
Our goal is that you now understand why it is important for all businesses to build an email list, and that you agree with us.
You’re probably thinking now, “How can I establish an email list?”
This leads us to the next part.
What Are the Requirements to Begin Building an Email List?
You should now understand why it is critical to develop an email list and why disregarding it might be a HUGE error.
Therefore, let’s examine what you’ll need to get started creating your email list.
Three items are required to build an email list:
- A blog or a website
- A service for email marketing.
- Opt-in forms with a high conversion rate
All three of them are really simple to set up and require no programming or design expertise.
For the sake of this post, we shall concentrate on the final two things on the list. If you don’t already have a website or blog, check out our step-by-step tutorial on how to create a website.
Selecting the Most Effective Email Marketing Service
There is an abundance of email marketing services available. Beginners frequently opt for the free option to save money, which is sensible. However, not all of these free sites are created equal. Why?
Certain platforms advertise themselves as an “email marketing solution” when all they really provide is a free blog subscription through email. This allows people to get an email when you write a new blog post.
However, this is not authentic email marketing. The following are some disadvantages of utilizing a free blog notification service:
- You are not permitted to send private email newsletters. To send an email, you must first create a new blog post, which requires that the content you wish to share be publicly visible.
- You are unable to customize the email message. It will frequently be given in the same format without branding or customization.
- Subscribers cannot be classified according to their interests, demographics, or content type.
- There is no provision for reporting. You have no idea how many individuals received the email, what proportion opened it, or how many clicked on your links.
- If you subsequently attempt to upgrade to a premium service, your users’ subscriptions will need to be reconfirmed. Many of them will not, and you will lose subscribers as a result.
This is why we always recommend starting with a professional email marketing provider.
While they may cost a little money, they are an investment in your business that will pay off handsomely.
The following are some of the advantages of professional email marketing services:
- You may send your subscribers private bulk emails.
- You may monitor subscriber behavior and group subscribers depending on their activities.
- When you send out emails, you can do A/B split testing to figure out which subject lines, content, and offers work best for your subscribers.
- Using reporting tools, you can determine which nation has the most subscribers. You may change your time zone selections and ensure that emails are sent at the appropriate time.
- Finally, but certainly not least, you may view all of your subscribers’ email addresses.
There are hundreds of companies that offer expert email marketing services. To help you, we’ve put together a list of the best email marketing services based on how easy they are to use, how much they cost, how many features they have, and how well they work.
We think Constant Contact is good for small businesses because it is one of the best email marketing providers in the world.
They provide a free 30-day trial. This provides plenty of time to set up and begin observing the outcomes. After 30 days, your email list will very certainly pay for itself (at a cost of $20 per month). Begin your risk-free trial right now.
You should look into HubSpot, Sendinblue, or ConvertKit if you want something more advanced that can do a lot of marketing automation. Business owners love them, and they both come with free trials as well, so it’s easy to see why.
Add opt-in forms to your website after you have signed up for an email marketing service. This will let people sign up to get your emails.
Did you know that more than 70% of people who leave your website never come back? True, just look at your Google Analytics and see how many people came to your site for the first time and how many came back.
Then you need to make sure every visitor to your website signs up for your email list before they leave, so you can send them relevant messages to bring them back.
Most people spend only a few seconds looking at a website when they’re online. This gives you little time to talk to them. If your email signup forms aren’t easy to find, people will leave your site before they sign up.
Beginners make the biggest mistake that we see: not putting high-converting opt-in forms in the right places.
Some WordPress themes include sidebar widgets, but they don’t convert properly.
It’s also possible that your email marketing service will give you codes that you can put into your theme. You’ll need to know how to code to do this.
People who use our service should use OptinMonster because it’s a good way to get their emails. It is the most powerful conversion optimization software that helps you turn people who leave your website into subscribers and customers.
Lightbox popups, sliding scroll boxes, fullscreen welcome mats, inline forms, and more are all easy to make. Instead of adding boring sign-up forms to your sidebar, you can make high-converting opt-in forms like these.
But that’s not the only thing that makes OptinMonster powerful. It has a lot of features that make it even more powerful. There are different opt-in forms you can show people based on where they came from, what they’re doing, and how long they’ve been on your site. OptinMonster makes this easy.
If, for example, you use the Exit-Intent® feature, you can see how your users move their mice and show them a targeted opt-in form at the exact moment they are about to leave. This helps you turn people who leave your site into subscribers.
This is why people like Michael Hyatt and Neil Patel use exit-intent on their websites. After using this method for seven months, there were more than 95,000 new subscribers at Social Media Examiner.
Nicolas Gagne, the owner of a small business, used Constant Contact and a single exit-intent optin to grow his email list by more than 500%. This helped him make three times as much money from his online store as he did before (see the full case study).
As well, there are a lot of other case studies and OptinMonster reviews that you can read as well.
OptinMonster was started by Balkhi. It helped us get more email signups by 600%. We made this tool available to the public because so many people asked for it. At the moment, it’s the most popular lead generation software out there.
You can also use a viral giveaway plugin like RafflePress to quickly grow your email list and social media followers at the same time. OptinMonster is one tool you can use to do this.
It lets you use giveaways to make your website visitors into people who spread the word about your brand. So, you get more traffic, email subscribers, and social media interaction without having to pay for any ads at all.
List Building Tips and Resources
It’s important to have the right tools, but it’s knowing how to use them that makes the biggest difference.
When you plan your email marketing strategy, the most important thing you should think about is how to divide your list into groups.
What is email list segmentation?
When you send emails, you divide your email list into different groups, which is called segmentation.
Put your subscribers into groups so you can send them more personalized emails based on what they want to read.
It helps you get more people to open and read your emails. This is the best guide to email marketing. It has all the information you need to know how to segment your email list like a pro.
Check out these proven and simple ways to grow your email list faster.
There is a 63-point checklist for making an opt-in form that will get people to sign up if you don’t know how to make one.
Content upgrades are the best way to get people to sign up. It’s a way to give people extra content at the end of their favorite blog posts. These usually get a lot more people to sign up than normal opt-ins.
For example, there are a lot of ways you can get people to sign up for your email list. We have written a beginner’s guide to lead generation in WordPress that talks about each one in great detail.
It makes no difference what type of business you operate, what type of website you maintain, or what sector you are in.
The best way for you to keep your customers coming back for more is if you get them on your email list.
We hope this post helped you understand why it’s critical to establish an email list and got you started on the right foot.